UTM Builder
Build UTM-tagged campaign URLs for Google Analytics tracking. Add source, medium, campaign, term, and content parameters.
Identifies the traffic source
Marketing medium or channel
Specific campaign or promotion
Paid search keywords
Differentiates ads or links to the same URL
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags you add to a URL to track the performance of marketing campaigns in Google Analytics. They tell you exactly where your traffic comes from, which medium drove the click, and which campaign it belongs to. Without UTM tracking, your analytics shows all shared links as "direct" traffic, making it impossible to measure campaign ROI.
How to Use This UTM Builder
- Enter your destination URL
- Use a preset (Facebook Ad, Google Ad, Newsletter, Twitter) or enter custom parameters
- Fill in the required utm_source and optional medium, campaign, term, and content fields
- Copy the generated URL with UTM parameters
- Use this URL in your ads, emails, or social media posts
UTM Parameter Best Practices
Use lowercase and consistent naming conventions (e.g., "facebook" not "Facebook"). The utm_source identifies the traffic source (google, newsletter, facebook), utm_medium describes the channel (cpc, email, social), and utm_campaign names the specific promotion. Use utm_term for paid search keywords and utm_content to differentiate between multiple links pointing to the same URL. Document your naming conventions to keep analytics data clean.